Why We Exist.

How did I get here? The universe! Yep! The Universe. The universe brought me failure. And loads of it. Turns out, that was exactly what I needed to understand what making a difference in life really meant. You see, research shows, the majority of the most successful people have failed often in life. It’s like exercising a muscle. We must break down the fibres to rebuild it. Thus, I am proud to say I join the ranks of icons like, Steve Jobs, Seth Godin, Tony Robbins, Bill Gates, who attribute their achievements in life to continued successive failures. Without that failure, I would not be poised to deliver excellence. Let me give you an example: for years I was always criticized for moving around in roles too much. Not staying in one place. I have always had an insatiable appetite for learning, developing, and exploring the risky, yet the incredible potential of new ways of thinking, challenging the “safe path” to seize optimal growth. I always knew that status quo means not learning, not developing. So, I lost many job opportunities earlier in my career as the numerous cross-functional roles were often seen as a negative. Now, it’s that very thinking that gives me the competitive advantage in a very loud marketplace, to provide unparalleled strategy for creative and meaningful change for those we seek to serve. To expand human potential!

That’s not all!

We are uniquely known for innovation, creativity, strategy, and, most importantly, remarkability. How? For years I was on the receiving end as a client. Working with billion-dollar brands in the life sciences arena, exposed to agency upon agency, consultant upon consultant, whose visions and philosophies applied “safe”, “tried and true” methods of thinking. Methods that, at times, were not customer-centric. Too often, the focus was on profiting, on themselves or their offerings- falling in love with who they were and what they bring to the table, rather than falling in love with the client to ensure they were providing a unique solution to their problem. I was always looking for something to “make a ruckus” in the space. Rarely did I find it and when I did, I kept it a secret as it was my weapon to my success! Now I team with those agencies as part of our tribe.

Finally, we are students! We seek out, follow and learn from the top, world-class innovators and business minds, renowned and recognizably iconic in their visionary teachings, building enviable businesses, and brands that resonate and are unstoppable.

This pedigree and this alone, allows me and my team to create world-class business solutions for organizations and their brands by invoking forward-thinking marketing for world-class companies and the people within them.

Our Mission

To provide the only solution for our clients, which in turn, makes them the only solution for theirs!
To create meaningful change in the world by teaming to build great organizations and with great brands.

At the Core of our mission is our Credo:
We exist to challenge status quo, to listen, observe, think, be relevant – not loud, be remarkable- not marginal. We define value proposition by a moral code that supports the creation of products, services or organizations that would clearly be missed if they were gone yet bring anticipation out of sheer excitement for what is next!

Our Essence

We don’t see what we do every day as work. We absolutely love what we do because of the way it makes our clients feel.

That is our secret!!!

At the core of our calling is our primary purpose to make a difference, a chance to make things change for those we seek to serve. It’s in our DNA.

Our Promise

To be so remarkable our clients can’t resist us. After all, if we are not remarkable, how can we help our clients be?
Lisa and her team believe there is a better way to build great brands, be them Corporate, product or personal. A better way to marketing them and ensuring sustainability. We believe there is a more valuable, less invasive way where customers and clients are earned and cherished, rather than bought. We’re obsessively passionate about it, and our mission is to help people achieve it.

Our Squad.

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